Booking.com

Booking.com

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Turning big data into a valuable resource is a challenge that many online platforms face. Since its beginnings as a Dutch start-up, Booking.com has grown exponentially to become one of the world's leading e-commerce companies by successfully leveraging consumer behavior data to continuously optimise its website and mobile apps. With a singular mandate to focus on the customer experience and complete freedom to test new ideas, Booking.com employees are in the driver's seat for all of the company's innovations. This data-driven, democratic approach to product development yields up to 1,000 small-step experiments on a daily basis that drive industry-leading breakthroughs.

Details

Sector - Big Data
Location Amsterdam
Year 1996
Reference Visit website

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