As a part of global food and health challenges, we must find a way to accelerate the demand in the market for meat alternatives. Ojah produces Plenti products - available in the Netherlands under the name Beeter. These products are a gluten-free, 100percent plant-based food substitute for meat and fish; they consist mainly of soy, acquired from sustainable sources. Products are rich in protein and maintain meat or fish like textures. The firm generally distributes its product unflavored to large-scale retail outlets, who then market products with added flavoring.