Currently consumers need to commit to one or a few content publishers through subscription packages, but looking at the television and music industry this business model is becoming outdated. Blendle is an online platform that changes the way news content is distributed and monetized on. Users have a choice of individual articles from a large variety of news sources. In Blendle's pay-per-view system, articles are priced at an average of 20 cents. Users can ask for a refund if the content did not meet their demand. Blende is a game changer, offering new opportunities for new distributors to reach target audiences.