Food waste is a worldwide problem: 30-50percent of all food in the world is wasted. Moreover, 5-10percent of fruits and vegetables is thrown away out of aesthetic considerations. Kromkommer addresses the problem of food waste and is specifically committed to reducing the waste of perfectly good quality but weird-looking food and waste due to overproduction. 'Wonky' vegetables and fruits hardly ever make it to the store shelf, regardless of their taste quality. Kromkommer focuses on raising awareness about food waste, but it also produces soup made of wonky foods, and they now look to further expand their product line.